Starting a business is easy, growing it is the hard part. NexGen Digital helps early stage B2B startups create a strategic growth framework that propels marketing and growth in a systematic and scalable way. All this without huge expense or all the marketing fluff.
If you want Mad Men style marketing and advertising strategies, we're not for you. We realise that there are a lot of marketing companies that are full of fluff. We are a no-nonsense, straight-talking, results driven growth consultancy that helps you drive bottom line profitability.
I'm Barry Rodrigues and I'm the founder of NexGen Digital.
In my 20+ years as a marketer, I've worked with a variety of organizations in a range of industries & verticals
But I love working with startups and small businesses purely because I believe startup founders have a lot of creativity, drive & enthusiasm, and have built some of the most innovative products and services out there.
However, there is a flip side to that equation.
Startup founders are great at creating products, coming up with a business plan and even managing people.
But not every startup founder or small business owner is a great marketer and most struggle to get traction, find clients and drive growth.
I've met dozens of startup founders, entrepreneurs and busines owners in the exact same situation during my last 5 years working with startups.
In the past, it was easier for founders and entrepreneurs to take on the reigns of marketing in their companies due to the one-dimensional nature of marketing.
But fast forward to 2023, marketing is a complex and multi-layered discipline.
Don't get us wrong, current-day marketing is great compared to what it was before.
Because unlike in the past where you had to make assumptions and rely on data that was mined from ratings and home surveys (that were extremely biased), today you can communicate with your fans and customers directly using social media.
You can access their domagraphic and behaviorial data to understand their buying habits better.
You can even customise your communication to them and their user journey to give them a tailored customer experience.
But that makes marketing a bit more multi-layered and multi-dimensional than it was in the past.
It now requires a new set of skills that cover creativity, data science and a bit of pshychology.
That's where we come in.
The methods we have developed aren't "revolutionary" neither are they any "best kept secret".
At their core, they are fundamentally the same things that were done in the past. The only difference is they are being implemented on modern platforms.
And because they have been tried and tested on and by a bunch of B2B startups over the last few years, there is a very good chance they will work for your startup or business.
That's why you need to do what you're good at as a founder or business owner - whether is it developing your product further or managing your team....and leave the marketing strategy to us.
The main reasons most startups fail is they don't find enough customers that are willing to pay for products or services.
So you might have the best product or service in the market but if nobody knows it exists, it doesn't matter.
That's why you need this acelerator!
Our Growth Marketing Accelerator is for any B2B startup that wants to grow faster using marketing in a very strategic and scalable way. We typically work with early stage B2B startups and SMEs that have a proven product or service and a roadmap. If you identify with any of the points below, this program is for you.
You've got a fantastic product or service with a good amount of interest from your market but no idea how you're going to acquire clients and grow revenue
You're generating revenue but not in a predictable and consistent way. You haven't nailed down one or two specific traction channels that bring you leads and clients.
You are not a marketer and are constantly reading marketing books, listening to podcasts and watching YouTube videos to find the "perfect hack" to grow your business.
Getting a full-time or part-time CMO can be tough for a startup, not to mention the high costs of paid ads and developing content that attracts prospects and converts.
You're the smartest member of your team, constantly spending time perfecting your product & putting out fires and in doing so, working in the business and not on it.
You're the co-founder or chief product officer and as such you're too obsessed with and close to the product that you don't see things objectively.
"A startup is a company designed to grow fast. The only essential thing is growth. Everything else we associate with startups follows from growth."
Entrepreneur & Venture Capitalist
"If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. "
Entrepreneur, co-founder of PayPal, Venture Capitalist
"Almost every failed startup has a product. What failed startups don’t have are enough customers."
Co-authors - Traction
Our program is put together by people who've grown the marketing function for real startups. as well as top tier brands in various industries.
"Barry is really good at creating strategies for growing your business as well as the latest tactics to hook customers using persuasive marketing techniqiues."
CEO of Open Space Leathers
"Barry and the team at Nexgen are absolute wizards when it comes to digital growth strategy. He not only helped us with our strategy but put together a framework to measure long-term growth."
CEO of Real Estate Company
"I have learnt and implemented so many new marketing tactics and strategies since knowing Barry. He is always full of new ideas on how to grow your business using marketing"
Founder at Opportunity Finder
The Growth Marketing Accelerator is NOT for aspiring entrepreneurs or startups that have a product in development. We are looking to partner with early-stage startups and small businesses that have a ready to launch product or service aimed at the B2B market. The program involves a varied level of commitment and dedication. We will require you to be available for at least 2 hours a week for workshop calls for each module. You may also be required to do some leg-work compiling data and getting your team to execute the tactics that we agree upon.
The program MAY also require a small amount of expenditure (Paid Ads, Content Writing, SEO etc.) that is outside the scope of our accelerator. This is only in the event that you do not have access to the required reources. The products, services and partners we use are based on our relationship and experience with them.
The end results whether they are leads, booked calls, MQLs, SQLs or revenue wil depend on the amount of work you put in. By virtue of signing up to our program, you agree that you are fully responsible for the investments you make and any outcome that may result.
NexGen Digital Ltd is a company registsred in England & Wales
