July 17, 2020

As a result of the Covid-19 pandemic related lock-down, self-quarantines, working from home etc. lots of people have started spending more time on LinkedIn and in fact more people have joined the professional network in the last six months.

But just like any new initiat...

May 15, 2020

Your brand is everything about you, your professional reputation, your online image, your offline image, your work style, and how you engage with everyone. To develop a personal brand, consider this. What do you want someone to think of when they hear your name? What p...

April 10, 2020

At first glance, LinkedIn seems a little more complicated than some other social media networks. But, in reality it's a lot simpler than you think. LinkedIn provides a straight forward way for individuals and business owners to hire, market and sell in an innovative an...

April 1, 2020

The current Covid-19 situation has resulted in total chaos for most of us. Businesses have pulled down their shutters, some of them for good.

People have been forced into social distancing, self-isolation and working from home.

The economy has almost ground to a halt...

June 20, 2019

I've said this again and again over the last year or so, if you want to make a good impression on your social media followers and grow your tribe, video content is the way to go.

The problem is, with so many different social media channels to cover, how do we create con...

March 5, 2019

During the last few years, we have been going absolutely ga-ga over mainstream social media platforms like Instagram and Snapchat. We seem to always be snapping pictures of our vacations or the fancy desserts we are having or sharing memes and more. But, as companies l...

February 18, 2019

Attention is one of the most expensive commodities in today's world and brands that have it are the ones that get more ears and eyeballs than their competition, maybe not always for the right reasons. But contrary to what has been going on for decades in the past, atte...

January 4, 2019

While most of us understand the importance of having a proper digital marketing strategy, not many of us have an actual long-term strategy in place. A strategy that has a clear set of goals and a vision that includes digital transformation is key to survival in this mi...

June 4, 2018

Although Kuwait has developed a reasonably large number of influencers and social celebrities over the last few years given the size of the country, influencers have been around since the early 2000s, mainly in the form of blogs which were the earliest and most primiti...

April 2, 2018

Measuring the effectiveness of data and analytics is not as easy as people think. Add to that, most people don’t have the right idea of what data analytics really is and think that it is merely website related statistics i.e. website visitors, bounce rates, unique visi...

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