NexGen Digital Ltd

+44 203 773 4241

71-75, Shelton Street
Covent Garden, London
WC2H 9JQ, UK

UK Registered Company Number 11153200 ©2018 by NEXGEN DIGITAL LTD

April 1, 2020

The current Covid-19 situation has resulted in total chaos for most of us. Businesses have pulled down their shutters, some of them for good.

People have been forced into social distancing, self-isolation and working from home.

The economy has almost ground to a halt...

March 5, 2019

During the last few years, we have been going absolutely ga-ga over mainstream social media platforms like Instagram and Snapchat. We seem to always be snapping pictures of our vacations or the fancy desserts we are having or sharing memes and more. But, as companies l...

February 18, 2019

Attention is one of the most expensive commodities in today's world and brands that have it are the ones that get more ears and eyeballs than their competition, maybe not always for the right reasons. But contrary to what has been going on for decades in the past, atte...

January 4, 2019

While most of us understand the importance of having a proper digital marketing strategy, not many of us have an actual long-term strategy in place. A strategy that has a clear set of goals and a vision that includes digital transformation is key to survival in this mi...

June 4, 2018

Although Kuwait has developed a reasonably large number of influencers and social celebrities over the last few years given the size of the country, influencers have been around since the early 2000s, mainly in the form of blogs which were the earliest and most primiti...

April 2, 2018

Measuring the effectiveness of data and analytics is not as easy as people think. Add to that, most people don’t have the right idea of what data analytics really is and think that it is merely website related statistics i.e. website visitors, bounce rates, unique visi...

March 1, 2018

We saw a host of new and novel ideas and concepts that ushered in the New Year and we cannot forget everything that transpired in 2017. From getting close to making driverless mainstream to the introduction of AI chatbots, the world has moved forward dramatically and t...

February 1, 2018

Got a small marketing budget and don't know howyou can reach out to your customer base? Read on...

Isn’t it funny that the new generations of super-Isn't it funny that brands ike Facebook, Dropbox, Airbnb, YouTube and LinkedIn have spent hardly anything on traditional m...

December 3, 2017

If you are a tech geek, chances are you’ve either come across virtual reality in some way shape or form or you are already experiencing the new wave of technology that will soon change the way we consume content. As technological innovations continue to impact digital...

June 29, 2016

Digital marketing today is all about a combination of creativity and analytical approach to execute successful campaigns in keeping with the trends of the digital age. I’m writing this after having read a ton of stuff, doing loads of research and trying and testing a l...

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