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The evolution of the "Marketing" process

I have been part of the marketing scene in Kuwait for over a decade and a half now, and it impresses me seeing how far we have come from the last century. This is more so the case here in Kuwait, where we operate in a seemingly small yet volatile market that is as diverse as it is unpredictable. During these years, I have involved myself in various initiatives revolving around marketing.From choosing marketing agencies to pitching for new business, from conceptualizing campaigns for clients to executing them on their behalf, from launching product campaigns to executing big events – all within the marketing sphere. I have had the privilege of working with some of the top companies in the reg

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