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The Rise of the Growth Hacker

Got a small marketing budget and don't know how you can reach out to your customer base? Read on... Isn’t it funny that the new generations of super-brands like Facebook, Dropbox, Airbnb, YouTube and LinkedIn have spent hardly anything on traditional marketing? No press ads, no TV commercials, no billboards or radio jingles. Instead, they rely on a new strategy of communicating via email, text messaging and social networks, offering personal solutions and insightful conversations with their potential and existing customers through cleverly crafted content at an ideal time. Modern marketers call this – growth hacking — a method of marketing used to reach many people despite modest marketing b

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