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What are digital marketing analytics and why do they matter?

Measuring the effectiveness of data and analytics is not as easy as people think. Add to that, most people don’t have the right idea of what data analytics really is and think that it is merely website related statistics i.e. website visitors, bounce rates, unique visitors etc. While these are an important piece of the puzzle, they are just that – part of the bigger analytics puzzle. What marketers need to start worrying about are digital marketing analytics which cover more than just the basic website statistics. They need to focus on understanding the impact of their marketing campaigns on conversion rates, customer journey through the sales funnel, scroll rates, heat-maps and more. So wha

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