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The truth behind influencer marketing

Although Kuwait has developed a reasonably large number of influencers and social celebrities over the last few years given the size of the country, influencers have been around since the early 2000s, mainly in the form of blogs which were the earliest and most primitive forms of social media. While a lot of them were forced to either shut down or transition from a blog to a more sophisticated, inclusive and engagement-friendly version of it i.e. Facebook, Instagram, Snapchat etc. aka social media, some like 248am have managed to stay alive, stay relevant and reinvent themselves with sound content strategies to retain the interest of their followers. It was only in the last five years that w

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