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Earning attention is better than paying for it

Attention is one of the most expensive commodities in today's world and brands that have it are the ones that get more ears and eyeballs than their competition, maybe not always for the right reasons. But contrary to what has been going on for decades in the past, attention is no longer just a commodity that can be bought by the big players by throwing big money for prime TV commercial slots and premium newspaper advertising. In today’s digital age where everything is connected, social media rules the roost and content is available in abundance, it is extremely difficult to amass attention. Which is why some companies have developed clever and memorable ways to showcase their brands without

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