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Is LinkedIn the next big wave you should be riding?

During the last few years, we have been going absolutely ga-ga over mainstream social media platforms like Instagram and Snapchat. We seem to always be snapping pictures of our vacations or the fancy desserts we are having or sharing memes and more. But, as companies look for new ways to engage with their customers, employees and stakeholders on mainstream social media channels like Facebook, Instagram and Twitter, a surprising number are turning to LinkedIn. All of which raises the question: could LinkedIn be the next big thing for brands? What makes LinkedIn so attractive to professionals? For one, it is more straight to the point and delivers a no nonsense experience. Whereas about a deca

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