July 17, 2020

As a result of the Covid-19 pandemic related lock-down, self-quarantines, working from home etc. lots of people have started spending more time on LinkedIn and in fact more people have joined the professional network in the last six months.

But just like any new initiat...

May 15, 2020

Your brand is everything about you, your professional reputation, your online image, your offline image, your work style, and how you engage with everyone. To develop a personal brand, consider this. What do you want someone to think of when they hear your name? What p...

April 10, 2020

At first glance, LinkedIn seems a little more complicated than some other social media networks. But, in reality it's a lot simpler than you think. LinkedIn provides a straight forward way for individuals and business owners to hire, market and sell in an innovative an...

April 1, 2020

The current Covid-19 situation has resulted in total chaos for most of us. Businesses have pulled down their shutters, some of them for good.

People have been forced into social distancing, self-isolation and working from home.

The economy has almost ground to a halt...

June 20, 2019

I've said this again and again over the last year or so, if you want to make a good impression on your social media followers and grow your tribe, video content is the way to go.

The problem is, with so many different social media channels to cover, how do we create con...

March 5, 2019

During the last few years, we have been going absolutely ga-ga over mainstream social media platforms like Instagram and Snapchat. We seem to always be snapping pictures of our vacations or the fancy desserts we are having or sharing memes and more. But, as companies l...

June 4, 2018

Although Kuwait has developed a reasonably large number of influencers and social celebrities over the last few years given the size of the country, influencers have been around since the early 2000s, mainly in the form of blogs which were the earliest and most primiti...

April 2, 2018

Measuring the effectiveness of data and analytics is not as easy as people think. Add to that, most people don’t have the right idea of what data analytics really is and think that it is merely website related statistics i.e. website visitors, bounce rates, unique visi...

March 1, 2018

We saw a host of new and novel ideas and concepts that ushered in the New Year and we cannot forget everything that transpired in 2017. From getting close to making driverless mainstream to the introduction of AI chatbots, the world has moved forward dramatically and t...

February 1, 2018

Got a small marketing budget and don't know how you can reach out to your customer base? Read on...

Isn’t it funny that the new generations of super-brands like Facebook, Dropbox, Airbnb, YouTube and LinkedIn have spent hardly anything on traditional marketing? No press...

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