I've said this again and again over the last year or so, if you want to make a good impression on your social media followers and grow your tribe, video content is the way to go.
The problem is, with so many different social media channels to cover, how do we create content regularly and consistently with limited time and effort?
Well you're in luck. In this short article, we're going talk about maximizing the use of your social media content and re-purposing it from one single video into multiple pieces of content for your different segments of prospects and customers to consume.
Let's get straight to it.
A great way to create video content is to create one master video, break it down into segments and then use the individual segments on different channels over a period of time so you end up having more content to post and you can appeal to different segments of users.
Let's say you make a video talking about the three best ways to invest in real estate and let's say the entire video is about 5 or 6 minutes long.
If you've done your prep right and created the video in three segments, all you need to do is break it down into 3 mini videos of around two minutes each (where each mini-video matches an individual segment) and upload them separately on to your Instagram or LinkedIn or other channels. This helps a lot because you can now spread these tree videos over a period of time and your followers won't feel like you're not putting out enough content regularly.
You can then take the audio file of the video and re-purpose it for a podcast (which by the way is becoming a great way to broadcast your message).
As for the main long form video you've got can be uploaded to your YouTube channel and you can also embed it on your website's video gallery if you like.
Hang on, I'm not done yet. If you've got a script for your original long form video, it is easy to edit it into an article that you can later post on LinkedIn or on your blog if you've got one.
Incidentally, that's what I have done with this article you're reading.
If you're too lazy to do the captioning yourself, you can use a service like Rev.com to caption your video and then go ahead and write an article using the captions as a framework.
Oh by the way, remember that audio file I told you to extract out of the video earlier? You can also include the audio file on your blog post for your site visitors who might want to listen the the audio instead of reading the article.
So there you have it, you've managed to slice and dice one piece of video content and use it multiple times, in different forms, in separate parts, over multiple marketing channels.
Remember, while a lot of your followers may have access to all social media channels, a sizable number of them either may not have access all of them or may prefer to engage with just one for two platforms in particular.
If you have a product or services that appeals to B2B and B2C users, you can reach the B2B users via your LinkedIn posts and the B2C users through the Instagram or facebook.
What you're doing here essentially is posting the same content but slightly re-purposing it to work better with each individual platform instead of just using one video on multiple platforms in the same format. In short, you're optimizing your video to each platform.