Starting a business is easy, growing it is the hard part. NexGen Digital helps early stage B2B startups create a strategic growth framework that propels marketing and growth in a systematic and scalable way. All this without huge expense or all the marketing fluff.
If you want Mad Men style marketing and advertising strategies, we're not for you. We realise that there are a lot of marketing companies that are full of fluff. We are a no-nonsense, straight-talking, results driven growth consultancy that helps you drive bottom line profitability.
I'm Barry Rodrigues, the founder of NexGen Digital. With over 20 years of marketing experience, I've partnered with diverse organizations, but my passion lies in helping startups and small businesses thrive.
Startup founders are full of creativity and drive, often creating some of the most innovative products and services. However, many struggle with marketing, finding clients, and driving growth.
At NexGen Digital, we specialize in helping you navigate these challenges, so you can focus on what you do best—building your business.
As a founder or entrepreneur, you know marketing has evolved into a complex, multi-layered discipline. Gone are the days of relying on biased surveys and assumptions. In 2024, you can engage directly with your customers through social media, gaining insights into their demographics and buying habits.
While today’s marketing demands new skills—creativity, data analysis, and psychology—you don’t have to navigate this alone.
Our proven methods, tested by numerous B2B startups, simplify the process. We leverage modern platforms to implement time-tested strategies that will help your business thrive.
Focus on what you do best: developing your product and managing your team. Leave the marketing strategy to us.
Remember, even the best products can fail without visibility. Don’t let that happen to you.
Join our accelerator and ensure your startup gets the attention it deserves!
Our Growth Marketing Accelerator is for any B2B startup that wants to grow faster using marketing in a very strategic and scalable way. We typically work with early stage B2B startups and SMEs that have a proven product or service and a roadmap. If you identify with any of the points below, this program is for you.
You've got a fantastic product or service with a good amount of interest from your market but no idea how you're going to acquire clients and grow revenue
You're generating revenue but not in a predictable and consistent way. You haven't nailed down one or two specific traction channels that bring you leads and clients.
You are not a marketer and are constantly reading marketing books, listening to podcasts and watching YouTube videos to find the "perfect hack" to grow your business.
Getting a full-time or part-time CMO can be tough for a startup, not to mention the high costs of paid ads and developing content that attracts prospects and converts.
You're the smartest member of your team, constantly spending time perfecting your product & putting out fires and in doing so, working in the business and not on it.
You're the co-founder or chief product officer and as such you're too obsessed with and close to the product that you don't see things objectively.
"A startup is a company designed to grow fast. The only essential thing is growth. Everything else we associate with startups follows from growth."
Entrepreneur & Venture Capitalist
"If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. "
Entrepreneur, co-founder of PayPal, Venture Capitalist
"Almost every failed startup has a product. What failed startups don’t have are enough customers."
Co-authors - Traction
Our program is put together by people who've grown the marketing function for real startups. as well as top tier brands in various industries.
"Barry is really good at creating strategies for growing your business as well as the latest tactics to hook customers using persuasive marketing techniqiues."
CEO of Open Space Leathers
"Barry and the team at NexGen are absolute wizards when it comes to digital growth strategy. He not only helped us with our strategy but put together a framework to measure long-term growth."
CEO of Real Estate Company
"I have learnt and implemented so many new marketing tactics and strategies since knowing Barry. He is always full of new ideas on how to grow your business using marketing"
Founder at Opportunity Finder
Typically, our accelerator works best for businesses in the B2B space. This can include service based businesses, SaaS businesses, consulting and coaching businesses and any business that has a ticket price upwards of $2000.
NexGen Digital is a growth consultancy that offers a 9-module accelerator program to help early-stage startups and small businesses scale. This program consists of identifying your target audience, defining your messaging, creating a content roadmap, running cold email outreach, LinkedIn engagement and outreach, sales process mapping, building a technology stack, handlong your prospect data, and identifying your OKRs & metrics and takes 9 weeks to complete.
The accelerator consists of 9 modules and runs over a course of 10 to 12 weeks. This excludes 2 weeks for the Christmas/New Year holidays and UK bank holidays.
Yes, this tends to happen if a client decides to take a break due to other commitments. We allow for a maximum break of 4 weeks in these cases.
Ideally, each module lasts for a week apart from the initial module which may take 2 weeks. However, the quickest time.it can be completed is 10 weeks.
The accelerator is a combination of coaching, consulting and servicing. The initial modules are strategy focused and the bottom half are tactical. We work with founders on the strategic parts and your designated employee on the tactical campaigns.
We ask that founders or co-founders (decision-makers) be involved in all the modules. However, if isn't possible, we ask that you attend the first 4 modules and have a marketing or sales person attend the remaining modules.
The cost of the accelerator is £6000. For most early stage startups, this is an investment that is well worth it because it is a framework that can be scaled for the short to medium term (6 months to 2 years) to drive revenue until they get to the Series A or B funding stage.
The accelerator is a combination of strategy and tactics. The strategic initiatives will bear long term fruit but are crucial on a foundational level. On the other hand, tactics like cold email outreach and LinkedIn will starts showing results 4 to 5 weeks into the program. However, this varies on your product, your industry and the amount of work you put it.
The Growth Marketing Accelerator is NOT for aspiring entrepreneurs or startups that have a product in development. We are looking to partner with early-stage startups and small businesses that have a ready to launch product or service aimed at the B2B market. The program involves a varied level of commitment and dedication. We will require you to be available for at least 2 hours a week for workshop calls for each module. You may also be required to do some leg-work compiling data and getting your team to execute the tactics that we agree upon.
The program MAY also require a small amount of expenditure (Paid Ads, Content Writing, SEO etc.) that is outside the scope of our accelerator. This is only in the event that you do not have access to the required reources. The products, services and partners we use are based on our relationship and experience with them.
The end results whether they are leads, booked calls, MQLs, SQLs or revenue wil depend on the amount of work you put in. By virtue of signing up to our program, you agree that you are fully responsible for the investments you make and any outcome that may result.
NexGen Digital Ltd is a company registsred in England & Wales
