Fractional CMO

Growth for Ambitious Startups

Launching a business is just the beginning. At NexGen Digital, we empower early-stage B2B startups to build a strategic growth framework that accelerates their marketing and growth systematically, all while keeping costs low and avoiding unnecessary fluff.

               
           

Straightforward strategies for growth

If you want flashy, Mad Men-style marketing, we’re not the right fit. We know many agencies are full of fluff. We’re a straightforward, no-nonsense growth consultancy focused on delivering real results that boost your bottom line.

The 9 modules we'll use to grow your startup

Master your market entry and launch with a powerful Go-To-Market strategy. Position, price, and distribute your solution for maximum impact and rapid customer acquisition.

Pinpoint your perfect customer with precision through Ideal Customer Profile development. Focus your efforts on the right audience to boost conversions and accelerate growth efficiently.

Craft messaging that truly resonates and differentiates your brand. Build a clear framework that communicates your value proposition powerfully, captivating your ideal customers and driving engagement.

Ignite demand and attract your ideal clients using strategic content pillars. Position your expertise, educate your market, and generate a steady flow of qualified leads effortlessly.

Unlock new leads with targeted, high-impact cold email campaigns. Learn to craft personalized outreach that cuts through noise, gets responses, and opens doors to valuable conversations.

Transform your LinkedIn presence into a powerful business asset. Build connections, establish authority, and generate qualified leads through strategic social selling and engagement techniques.

Streamline your sales cycle and close deals faster. Develop a refined sales process, understand buying committees, and navigate pre-sales challenges for predictable revenue growth.

Select and integrate the essential tools to fuel your growth. Curate a lean, effective tech stack aligned with your framework, optimizing efficiency and scaling your marketing efforts smartly.

Measure what truly matters to drive performance. Set clear Objectives and Key Results (OKRs) and define metrics that track progress, ensuring data-driven decisions and predictable growth.

Identifying the need...

I'm Barry Rodrigues, the founder of NexGen Digital. With over 25 years of marketing experience, I've partnered with diverse organizations, but my passion lies in helping startups and small businesses thrive.

Startup founders are full of creativity and drive, often creating some of the most innovative products and services. However, many struggle with marketing, finding clients, and driving growth.

At NexGen Digital, we specialize in helping you navigate these challenges, so you can focus on what you do best—building your business.

As a founder or entrepreneur, you know marketing has become complex and multi-layered. The days of relying on biased surveys and guesswork are over. In 2025, you can connect directly with customers through social media, gaining real insights into their demographics and buying habits.

Today’s marketing requires new skills—creativity, data analysis, and psychology - but you don’t have to handle it alone.

Our proven approach, trusted by many B2B startups, simplifies the process. We use modern platforms to apply strategies that help your business grow.

Focus on what you do best: building your product and leading your team. Let us handle your marketing strategy.

Remember, even the best products fail without visibility. Don’t let that be your story.

Join our accelerator and make sure your startup gets the attention it needs!

JOIN OUR MARKETING ACCELERATOR

Who is this accelerator for?

Our Growth Marketing Accelerator is for any B2B startup that wants to grow faster using marketing in a very strategic and scalable way. We typically work with early stage B2B startups and SMEs that have a proven product or service and a roadmap. If you identify with any of the points below, this program is for you.

You have a great product but no growth strategy

You've got a fantastic product or service with a good amount of interest from your market but no idea how you're going to acquire clients and grow revenue

You lack a consistent approach to growing your business

You're generating revenue but not in a predictable and consistent way. You haven't nailed down one or two specific traction channels that bring you leads and clients.

You're using books & YouTube videos as consultants

You are not a marketer and are constantly reading marketing books, listening to podcasts and watching YouTube videos to find the "perfect hack" to grow your business.

You can't afford a full-time  CMO or senior marketer

Getting a full-time or part-time CMO can be tough for a startup, not to mention the high costs of  paid ads and developing content that attracts prospects and converts.

You're the only star player on your team

You're the smartest member of your team, constantly spending time perfecting your product & putting out fires and in doing so, working in the business and not on it.

You're making emotional and not data-driven decisions

You're the co-founder or chief product officer and as such you're too obsessed with and close to the product that you don't see things objectively.

Why having a great product isn't enough...

"A startup is a company designed to grow fast. The only essential thing is growth. Everything else we associate with startups follows from growth."

Paul Graham

Entrepreneur & Venture Capitalist

"If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. "

Peter Thiel

Entrepreneur, co-founder of PayPal, Venture Capitalist

"Almost every failed startup has a product. What failed startups don’t have are enough customers."

Gabriel Weinberg & Justin Mares

Co-authors - Traction

Why work with us?

Our program is put together by people who've grown the marketing function for real startups. as well as top tier brands in various industries.

Strategy Focused

We work on the foundational aspects of your business We ask the right questions to get the reight answers that help put together approach.

Growth Driven

Unlike traditional marketers that are focused on brand guidelines and color palletes, our main focus is growing your fans, your customers and revenue.

Lean Marketing

We use lean marketing strategies, tactics and technologies to save you time, money and resources so that you can get your resuls fast.

Full-funnel Marketers

We don;t just bring leads to the top of your funnel, we ensure that they convert. Once they do, we  try our best to get them to bring in more clients.

Scalable Solutions

We double down on the strategies and tactics that work enabling you to scale your marketing efforts quicker, bringing you results faster.

See what our clients have to say

What our clients say

"Barry is really good at creating strategies for growing your business as well as the latest tactics to hook customers using persuasive marketing techniqiues."

Joe Kamran

CEO of Open Space Leathers

"Barry and the team at NexGen  are absolute wizards when it comes to digital growth strategy. He not only helped us with our strategy but put together a framework to measure long-term growth."

Marla Grover

CEO of Real Estate Company

"I have learnt and implemented so many new marketing tactics and strategies since knowing Barry. He is always full of new ideas on how to grow your business using marketing"

Viks Patel

Founder at Opportunity Finder


Brands we've worked with

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What kind of businesses can benefit for the growth accelerator?

Typically, our accelerator works best for businesses in the B2B space. This can include service based businesses, SaaS businesses, consulting and coaching businesses and any business that has a ticket price upwards of $2000.

What modules does the accelerator offer?

NexGen Digital is a growth consultancy that offers a 9-module accelerator program to help early-stage startups and small businesses scale. This program consists of identifying your target audience, defining your messaging, creating a content roadmap, running cold email outreach, LinkedIn engagement and outreach, sales process mapping, building a technology stack, handlong your prospect data, and identifying  your OKRs & metrics and takes 9 weeks to complete.

How long does the accelerator last?

The accelerator consists of 9 modules and runs over a course of 10 to 12 weeks. This excludes 2 weeks for the Christmas/New Year holidays and UK bank holidays.

Is there a chance the accelerator can run longer?

Yes, this tends to happen if a client decides to take a break due to other commitments. We allow for a maximum break of 4 weeks in these cases.

Can it be done quicker?

Ideally, each module lasts for a week apart from the initial module which may take 2 weeks. However, the quickest time.it can be completed is 10 weeks.

How does the accelerator work?

The accelerator is a combination of coaching, consulting and servicing. The initial modules are strategy focused and the bottom half are tactical. We work with founders on the strategic parts and your designated employee on the tactical campaigns.

What is my involvement?

We ask that founders or co-founders (decision-makers) be involved in all the modules. However, if isn't possible, we ask that you attend the first 4 modules and have a marketing or sales person attend the remaining modules.

How much does the accelerator cost?

The cost of the accelerator is £6000. For most early stage startups, this is an investment that is well worth it because it is a framework that can be scaled for the short to medium term (6 months to 2 years) to drive revenue until they get to the Series A or B funding stage.

How long before I see a difference in my business?

The accelerator is a combination of strategy and tactics. The strategic initiatives  will bear long term fruit but are crucial on a foundational level. On the other hand, tactics like cold email outreach and LinkedIn will starts showing results 4 to 5 weeks into the program. However, this varies on your product, your industry and the amount of work you put it.

Copyright NexGen Digital 2023: Disclaimer

The Growth Marketing Accelerator is NOT for aspiring entrepreneurs or startups that have a product in development. We are looking to partner with early-stage startups and small businesses that have a ready to launch product or service aimed at the B2B market. The program involves a varied level of commitment and dedication. We will require you to be available for at least 2 hours a week for workshop calls for each module. You may also be required to do some leg-work compiling data and getting your team to execute the tactics that we agree upon.

The program MAY also require a small amount of expenditure (Paid Ads, Content Writing, SEO etc.) that is outside the scope of our accelerator. This is only in the event that you do not have access to the required reources. The products, services and partners we use are based on our relationship and experience with them.

The end results whether they are leads, booked calls, MQLs, SQLs or revenue wil depend on the amount of work you put in. By virtue of signing up to our program, you agree that you are fully responsible for the investments you make and any outcome that may result.

NexGen Digital Ltd is a company registsred in England & Wales