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Marketing leadership without the prohibitive costs

Grow Your Startup with Expert Marketing Leadership

As a Fractional CMO, I help bootstrapped and early-stage B2B startups achieve scalable growth without the full-time cost.

Tried & Tested Strategies

Strategic & Tactical Expertise

Cross-functional Business Experience

No-fluff, full-funnel marketing that offers value and drives results.

Strategy Development

Crafting customized, scalable marketing plans tailored to your business goals, keeping in mind your buyer personas, ensuring a clear direction and effective roadmap for growth.

Marketing Insights

Comprehensive research and digging into insights to uncover market trends and customer insights, driving informed decisions and strategic marketing and sales initiatives.

Brand & Creative

Developing compelling brand identities and creative assets that resonate with your target audience, enhancing brand recognition and loyalty.

Performance Optimization

Analyzing and refining your marketing campaigns and funnels to enhance efficiency, boost ROI, and achieve better overall marketing performance and results.

Sales Process Optimization

I'll map your sales process from the time you get an MQL and help optimise your prospect's journey to give you the best chance of converting them by using technology & psychology.

Interim Marketing Leadership

Leading your marketing efforts. Guiding and mentoring your marketing team to foster skills development, collaboration, and high performance, ensuring long-term success.

Marketing Leadership without the prohibitive costs.

Strategic marketing for B2B businesses should focus on 3 broad goals:

There are too many self-proclaimed marketing gurus and agencies that sell clients lofty goals and promises that are aimed at fluff.

I believe in a process-driven approach aimed at growth. It isn't about leads, social media shares, lead lagnet downloads etc.

While those metrics certainly matter, my focus is on setting repeatable, scalable systems in place.

I've put together a brief but value packed document on the questions you should ask your potential fractional CMO, before they sign on the doted line.

Click on the link below to download the document for FREE

Building Brand Equity

Establish a strong, recognizable brand that resonates with your target audience and differentiates you from competitors

Creating a Demand Generation Engine

Develop and implement strategies that consistently attract, engage, and convert prospects into qualified leads

Driving Growth and Revenue

Implement targeted marketing initiatives that directly contribute to increased sales and sustainable business growth.

Meet your Fractional CMO

Hi, I'm Barry Rodrigues, a senior marketer with 24+ years of marketing experience. I specialize in helping startups and small businesses thrive.

Are you struggling to gain traction and drive growth for your startup?  Modern marketing is complex, requiring creativity, data science, and psychology. 

Our methods aren't revolutionary or a secret. They're tried-and-true strategies, implemented on modern platforms. They've driven growth for many B2B startups and can do the same for your business

Focus on what you do best—developing your product and managing your team—while I handle your marketing strategy.

Don't let your brilliant product go unnoticed. Book a free consultation today and start gaining the customers your business deserves.

What my clients say:

Barry is really good at creating strategies for growing your business as well utilizing the latest tactics to hook customers using persuasive marketing techniques.

Joe Kamran

CEO - Open Space Fashions

Barry and the team at Nexgen are absolute wizards when it comes to digital growth strategy. He not only helped us with our strategy but put together a framework to measure long-term growth.

Marla Grover

Business Owner

Frequently Asked Questions

What is a Fractional CMO

A Fractional CMO provides part-time marketing leadership and strategy tailored to your business needs, offering expertise without the full-time expense.

How do your services differ from a full-time CMO?

I offer flexible, cost-effective marketing leadership on a part-time basis, allowing you to access high-level expertise without the overhead of a full-time executive.

What industries do you specialize in?

I specialize in working with B2B startups and small businesses across various industries, leveraging my 20+ years of marketing experience.

What can I expect from a free consultation?

During the free consultation, we will discuss your business challenges, goals, and how my services can help you achieve sustainable growth.

How do you develop a marketing strategy for my business?

I start by understanding your business goals, target audience, and current marketing efforts. Then, I create a tailored, scalable marketing plan to drive growth.

What kind of results can I expect?

Clients typically see improved marketing performance, increased lead generation, and a clear roadmap for sustainable growth.

How do you measure marketing success?

I use the OKRs methodology as well as metrics like KPIs such as lead generation, conversion rates, ROI, and overall marketing effectiveness to measure success.

Can you help with brand development and creative services?

Yes, I develop compelling brand identities and creative assets that resonate with your target audience, enhancing brand recognition and loyalty.

Do you offer team leadership and mentoring?

Yes, I guide and mentor your marketing team to foster skills development, collaboration, and high performance, ensuring long-term success.

What are your charges?

My retainer fees are mentioned in the pricing module on this page. The minimum engagement is 3 months and from thereon it is a monthly retainer that can be cancelled at any time with a month's notice.

Unlock Growth for Your Startup with Expert Marketing Leadership

Value-based marketing strategies and tactics to drive growth

Tried and Tested Strategies

Strategic & Tactical Expertise

Cross-functional Business Experience

Get Your Fractional CMO Guide Now

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